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Permanent Brow

Cosmetic Tattooing

At Brilliance Permanent Brow Studio, trust in our expertise as we provide various techniques to achieve ​your ideal brow. While all methods are permanent tattoos, natural fading may occur over time due to ​everyday activities like exfoliation, sweat, and sun exposure.

Microblading/Nano is the art of implanting pigment into the upper layers of the skin using a one time-​use tool or machine to mimic brow hairs. The "Natural" look.

Powder Brows are completed using a machine which deposits pigment into the upper layers of the skin ​for a bolder brow via layers of shaded color. The full "Make-up" look.

Combo/Hybrid Brows are a combination of hairstrokes in the front and shading in the tail, bringing ​together the best of both worlds.

Permanent Makeup is a great option if you suffer from Alopecia, Trichotillomania, are a cancer survivor, ​or have trouble with patchy, uneven or thin brows. It enhances your existing brows by adding depth, ​color, and a defined shape that looks natural.


Brilliance is highly trained in both natural-looking and bold, glamorous brows - giving you the ​freedom to choose the look that suits you and your lifestyle best.

Meet Your Specialist

Cheryl Beale is an experienced, internationally ​certified, licensed, and AHS-approved PMU Specialist ​who has been perfecting the art of cosmetic eyebrow ​tattooing since 2016. Cheryl is highly regarded in ​Calgary for her superior customer-service and ​attention to detail - clients from all over Western ​Canada agree that Brilliance Brow Studio is devoted ​to ensuring you leave with a perfect set of brows.


In order to maintain a high standard of service for ​each client, Cheryl takes a limited number of ​appointments each month.

Every set of brows is customized...


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What are the pros?

Minimal discomfort

Minimal downtime

Suitable for most skin types

Competitive pricing

Low Maintenance

Beach, gym and hike proof

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Does it hurt?

We use a two-stage topical freezing ​process to make your session as ​comfortable as possible. You may feel ​some minor discomfort but it will subside ​as soon as the session is over. We ​promise, it is worse in your imagination! ​Some clients are so comfortable that they ​fall asleep.

Keep in mind: Coffee and alcohol will ​increase sensitivity.

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What are the risks?

As with any invasive cosmetic procedure ​which involves the skin, the biggest risk is ​infection. Pre-procedure tools are ​disinfected before and after use and ​microblades/shading needles come in ​sterilized packages and are one-time use ​only.

Other risks include: allergic reactions to ​nickle, the numbing cream, or the pigment.

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How long does it last?

Skin type plays the biggest role - the more ​oily you are, the softer your results will be ​and you may require touch ups more ​frequently. Dry skin is best, as color will ​remain crisp and last twice as long. 1-2 ​years is standard for everyone.

PLEASE NOTE: This is a tattoo. While we ​expect permanent makeup to lighten and ​fade over time due to sun exposure, ​exfoliation and sweat, it may never ​completely disappear for some people.

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Who is not a good candidate?

Permanent brow makeup is not for ​everyone, unfortunately. You may ​experience less than ideal results if you:

  • Have oily skin and large pores (think ​orange peel)
  • Have thick, coarse brow hair that ​grows outwards
  • Have ruddy undertones (characterized ​by warm cheeks, red noses and ​blotchiness typically seen in some red ​heads and blondes)
  • Have mature skin/deep wrinkles in the ​forehead
  • Have extremely sun damaged skin

PLEASE NOTE: If you meet two or more ​of these criteria we do not recommend ​permanent brow makeup.

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What are the contraindications?


Any viral infection, or;

Currently on a course of antibiotics. You ​must complete the course before your ​appointment.


Diabetes (must be under control)

Auto-Immune Disease

Keloid Scars

Psoriasis, rashes, acne


Pregnancy/breast feeding


Excessive sun damage

Botox in the forehead in the last 4 weeks

Accutane in the last 12 months

Retin creams in the last 3 months

Wake up with Makeup

The Natural Brow - $500

Ideal For:

  • Dry Skin
  • Little to no brow hair
  • Blonde/Light brow hair

The Combo brow - $550

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Ideal For:

  • All skin types
  • All brow hair types

Most popular

the powder brow - $600

Gradient Button | Modern Trendy Glossy Web Button | White

Ideal For:

  • All skin types
  • All brow hair types

The full-on makeup look 24/7

**A $100 touch up is recommended within 3 months of your appointment to make final adjustments**

Close up female permanent eyeliner tattoos enhancement coloring in spa

New brows start ​here..

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Hyper-natural brow styles that ​stand the test of time

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Professionally trained cosmetic tattoo ​artist - 8 years in the business, multiple ​certifications and thousands of happy ​clients

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High quality pigments and ​aftercare

Service Policies

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Booking & Payment

In order to confirm your appointment we require a non-refundable $50 ​booking fee via etransfer. This amount comes off your total and ensures ​that all prep work is covered in the event of a cancellation.


If you are unhappy with your service for whatever reason we ​will work with you to find a solution, however we do not offer ​refunds.


Due to insurance liability we are not permitted to perform ​tattoo services on anyone under the age of 18. Proof of age ​may be requested at the time of appointment.

In order to give you the best possible customer service we do ​not allow spectators to accompany you to your session. Please ​plan ahead with a sitter for your little one/s.


If you need to reschedule your appointment, please provide at least 24 ​hours notice and we will transfer the booking fee. Rescheduling an ​appointment within 24 hours will require a new booking fee.

Ensure you are on time for your appointment - if you are going to be ​late, please send an email. After 15 minutes we reserve the right to ​reschedule your appointment. No Shows will be required to pay another ​booking fee if they want to re-book.

If you want to outright cancel your appointment at any time, the booking ​fee is non-refundable.

Get Excited!


Reviewed all the information and are confident you meet all the criteria for a good ​candidate?

Contact Cheryl at to receive a Welcome Email to get ​you started.


  • No tanning or sunburns on the brow area 2 weeks prior
  • All blood thinners/Omegas should be stopped (with physicians ​consent) 1 week prior
  • No waxing, tinting, sugaring or threading of the brows 3 days prior
  • Alcohol and caffeine must be avoided 24 hours prior
  • Come with your normal brow makeup on - it serves as inspiration


  • Avoid sunburns or tans for 4 weeks
  • Avoid submersion in water until healed
  • Avoid sweat and dirt until healed
  • Avoid all lotions, exfoliants, & makeup until healed.

More specific after care instructions will be provided on the day of your ​appointment.

Hours of Operation

AHS Approved home studio located in SE Calgary, AB





Tuesday - Friday

Evening appointments starting at 5:30pm



If none of these options work for you we’ll find ​something that does, guaranteed.





2017-2024 by Brilliance Brow Studio. All Rights Reserved.